Case study: SEO promotion of medical website on Google. A five-year retrospective
The initial promotion stages were discussed on vc.ru back in 2019, and now this is my full-fledged case with the results of a 5-year SEO promotion since the project start.
· Organic traffic grew five times in 2021–2022 reaching over three million per month in 2023.
· Promotion on Google for high competition queries worldwide.
· Top 1 and 3 for priority high-frequency queries.
· Region: global, Google-oriented promotion.
· Start of work on the website and promotion: 2017.
· Project language: multilingual, 12 languages.
· Website type: medical information portal, aggregator assisting in finding the drug analogues worldwide.
· CMS — proprietary Symfony-based development.
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