Case study: SEO promotion of medical website on Google. A five-year retrospective

Jack Rotgar
2 min readApr 17, 2023

The initial promotion stages were discussed on vc.ru back in 2019, and now this is my full-fledged case with the results of a 5-year SEO promotion since the project start.

· Organic traffic grew five times in 2021–2022 reaching over three million per month in 2023.

· Promotion on Google for high competition queries worldwide.

· Top 1 and 3 for priority high-frequency queries.

The website pillintrip.com is an in-house project of the team rotgar.com.

· Region: global, Google-oriented promotion.

· Start of work on the website and promotion: 2017.

· Project language: multilingual, 12 languages.

· Website type: medical information portal, aggregator assisting in finding the drug analogues worldwide.

· CMS — proprietary Symfony-based development.

If you are interested and want to learn more about SEO promotion of medical website on Google. A five-year retrospective, I would be glad to see you on the page -. SEO promotion of medical website on Google. A five-year retrospective

Rival service comparison in 2023

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